Why are Open Graph tags important?
People are arguably more likely to see and click shared content with optimized OG tags, which means more social media traffic to your website.
- They make content more eye-catching in social media feeds.
- They tell people what the content is about at a glance.
- They help Facebook understand what the content is about, which can help increase your brand visibility through search.
Frequently asked questions
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What are Open Graph meta tags?
Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media.
The importance of social media meta tags
When sharing an article link, you want your post to look nicely when published on social media. You’d like it to contain a quality image, correct name, description, and URL. Facebook, Twitter and other social media platforms get these parameters from your website.
How to add meta tags to your website?
The META tag defines metadata about an HTML document. Metadata is data (information) about data.
META tags always go inside the HEAD element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings.